What is this music video doing?
It is promoting the band. This song was the bands first big single and they needed the video to be as engaging as possible so people would want to watch and listen to more of their songs. It does this by having a narrative video to go with the song, not original but simple and effective. It tells a story to go along the lyrics to keep the audience interested and intrigued so the band would then be able to go on and be more creative with their music videos once they had the audiences attention and so the audience would want to hear and see more of the band.
Who would be interested in this video?
Mostly teenagers and any people who are interested and enjoy the pop/soft rock music genre that this band portrays.
Was the video successful?
The video was successful as on YouTube it has over thirty-seven million views and the band achieved its goal of gaining the fans and attention they wanted.
