Analysing Horror Genre

The Hills Have Eyes

This trailer had all the conventions to fit the horror genre, it had the typical deserted, dead looking landscape of which a family - typical characters who the audience connect with - was travelling through. It has tense and eerie music throughout and disconcerting sound effects immediately setting the audience on edge.

The audience are given an idea about the narrative and background information of the film in a horror like way - for example the flashing images of the mutated babies and old newspaper headlines - then are brought to the present shown by the colours brightening. 

The fast paced scene changes create tension and suspense and the short scenes freezing into an image give the feeling of the characters being watched which uneases and disturbed the audience. 

The dark and gloomy lighting and colours create a fearful atmosphere and the disturbing quick still images, tinted a green colour, doesn't sit right with the audience because it is unnatural.

The way the title of the film, a red colour - conotating blood, danger and death - appears onto the screen in a way that relates to the title (its appearing before they're eyes, somebody is seeing it, they are looking it's coming into focus and view which relates to the hills having eyes). As does the tag line "The lucky ones die first" which scares the audience as it is intended to do.